Calvin Klein isn't going to let Armani hog the limelight with its provocative underwear ads featuring Cristiano Ronaldo.
The American brand has just launched its new campaign promoting Calvin Klein's latest male underwear collection, X.
And they have not one but four sizzling guys to front their campaign namely Twilight's Kellan Lutz, Japanese footballer Hidetoshi Nakata, True Blood's Mechad Brooks and Spanish tennis sensation Fernando Verdasco.
According to Calvin Klein Underwear chief creative officer, Bob Mazzoli, the campaign -- to be launched on 1 March -- will feature 3D effect. "We're thinking bold, graphic and provocative, as always,' says Mazzoli.
So, how did Kellan prepare for the shoot? "I swear, candy helps! It helps fight the hunger of higher calorie foods, but it is bad for the teeth," he told Us Weekly.
The American brand has just launched its new campaign promoting Calvin Klein's latest male underwear collection, X.
And they have not one but four sizzling guys to front their campaign namely Twilight's Kellan Lutz, Japanese footballer Hidetoshi Nakata, True Blood's Mechad Brooks and Spanish tennis sensation Fernando Verdasco.
According to Calvin Klein Underwear chief creative officer, Bob Mazzoli, the campaign -- to be launched on 1 March -- will feature 3D effect. "We're thinking bold, graphic and provocative, as always,' says Mazzoli.
So, how did Kellan prepare for the shoot? "I swear, candy helps! It helps fight the hunger of higher calorie foods, but it is bad for the teeth," he told Us Weekly.
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